December 2, 2016

Post Branding Honeymoon To-Do

After countless hours of research, immersion and refined designs, you have finally experienced logo love! You had that “aha” moment where it all clicked, and you’ve picked “the one.” You have a beautifully designed logo mark, corresponding color palette and brand standards guide that meld together flawlessly to create a brand image that speaks to your organization’s core values.

Now what?

The excitement doesn’t stop after the design process ends. In fact, once you have all your brand elements and design files together, that’s when the honeymoon is over and it’s time to work on the long-term relationship. Here’s a handy checklist to make sure you’re doing everything you can to build out the new brand and release it to the world. This is just a starter list — depending on the size of your organization and the nature of the brand overhaul, you might need to create even more targeted communications materials. If you’re smaller, it might mean fewer marketing materials need updates. Reduce or expand the list at will!

Update your Business System Materials

Business cards
Letterhead
Envelopes
E-signature
Branded mailing labels
Internal manuals
Presentation templates

Update Your Website

1. 1. 1. 1. Swap out all logos
      2. Update colors to align with your new color palette

Marketing Materials

Notepads
Branded pens
Brochures

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