Embedded Files
Mercedes-EQ Experience
Mercedes-EQ Experience
Mercedes-Benz is undergoing the largest transformation in the history of the brand - the transition to electric! To test the limits of our EV fleet, we hit the road on our first fully-electric cross-country road trip, the Mercedes-EQ Expedition.
Objects of Desire
Objects of Desire
In August 2022, an enthusiastic crowd of Mercedes-Benz enthusiasts and customers returned to Pebble Beach, for a celebration of luxury: the Concours d’Elegance, considered one of the most prestigious events in the automotive world.
Earth Day 2022
Earth Day 2022
Mercedes-Benz is committed to building a sustainable future. In 2022, the President & CEO requested a video message to celebrate Earth Day and collectively raise awareness about the health of the environment with our colleagues across the globe.
LPCs Go Back to School
LPCs Go Back to School
On August 24, 2020 our Learning & Performance Centers officially reopened their doors during the COVID-19 pandemic and in-dealer training commenced. Like all other learning institutions, new safety procedures are in place – everything from temperature checking and mandatory face coverings, to reduced class capacity.
2020 AMG Product Expert Training
2020 AMG Product Expert Training
The highly anticipated, inaugural AMG Product Expert Training USA launched on Monday, February 24, 2020 welcoming more than 320 Mercedes-Benz AMG enthusiast from Performance Centers across the nation.
2020 TEFGA Expo & SkillsUSA Georgia
2020 TEFGA Expo & SkillsUSA Georgia
TEFGA and SkillsUSA collaborated to host a statewide skills expo, bringing together 1,000+ industry leaders and 7,000 students that have won regional competitions throughout Georgia.
Robbinsville LPC Hosts SkillsUSA New Jersey
Robbinsville LPC Hosts SkillsUSA New Jersey
In March 2020, Mercedes-Benz Academy and Engineering Services hosted SkillsUSA New Jersey, allowing local students to compete for a coveted title. Following the event, I wrote this highlight to share the event with the Mercedes-Benz corporate community.
How Might We...
How Might We...
How a question is phrased can yield drastically different responses. Changing a “How to…” question to “How might we…” may strategically lead a conversation down a different path.
Importance of Storyboarding
Importance of Storyboarding
When embarking on a new animated or live-action video, the most important step is static.
How to Become a Viral Sensation
How to Become a Viral Sensation
4 simple steps to going viral: Do > Invite > Document > Share
Enhance Your Annual Meeting Aesthetic
Enhance Your Annual Meeting Aesthetic
An event logo is so much more than an icon posted on a registration sign or program cover. It immediately sets the tone for the entire event at a single glance.
Post Branding Honeymoon To-Do
Post Branding Honeymoon To-Do
So, you’ve nailed down a new brand image. Congratulations! Now what?
Trends in Greek Branding - The Logo Makeover
Trends in Greek Branding - The Logo Makeover
Over the last few years several fraternities and sororities have rolled out a fresh new brand identity to appeal to current and potential new members. I’ve spotted a few trends in the Greek logo makeovers.
Greek Expansion/Extension Materials are like a Well-Written Resume
Greek Expansion/Extension Materials are like a Well-Written Resume
Competition is fierce in the Greek expansion game. Presentation materials are the first impression on campus and the process closely mirrors that of a resume and job interview.
Hoot Hoot Hooray for Hootsuite
Hoot Hoot Hooray for Hootsuite
Hootsuite is the social marketer’s personal assistant. Connecting to your Hootsuite dashboard allows you to link to Facebook, Twitter, LinkedIn, Instagram, etc., from ONE location.
Top 10 Fraternity & Sorority Website Designs
Top 10 Fraternity & Sorority Website Designs
A list of my 10 favorite sites in the Greek community for a little dose of design inspiration. Enjoy!
Top 10 Sorority Videos
Top 10 Sorority Videos
According to Hubspot in 2016, 45 percent of people are watching more than an hour of Facebook or Youtube videos per week. These 10 sorority videos excel at storytelling, inspiring action, celebrating accomplishments and recruiting new members.
Chronicle 12 Months of Awesome-Sauce in an Annual Report
Chronicle 12 Months of Awesome-Sauce in an Annual Report
These three videos compile 12 months of success into a brief, visually engaging communication tool. What a way to wrap up a year!
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