Results-driven project manager with a strong record of success across non-profit, creative services, communications, and public relations. Adept at leading complex projects, managing multiple priorities, and proactively solving challenges to exceed business objectives. Articulate communicator, presenter, and strategic planner with exceptional interpersonal, organizational, and time management skills. Known for orchestrating key details to drive meaningful outcomes.
Identify process inefficiencies, proactively implement best practices, and strategically create action plans to enhance workflows and drive engagement.
Maintain and streamline project requests, communicating with cross-functional teams to ensure key objectives and deliverables are met.
Thrive in a fast-paced environment, while maintaining a steady demeanor to deliver exceptional results and reaching desired objectives.
Manager, Corporate & Internal Communications
Mercedes-Benz USA
April 2023 - Present
Leading and managing corporate communication efforts, encompassing external public relations and internal communications, to enhance brand perception, stakeholder engagement, and organizational cohesion.
Develop and execute corporate public relations strategies, including press releases and executive thought leadership, to maintain a positive brand image and ensure consistent and effective messaging for external stakeholders and customers.
Drive internal communications initiatives, creating informative and engaging content for employees, facilitating transparent communication channels, and fostering a shared sense of purpose and alignment with the organization's goals.
Collaborate with cross-functional teams, senior leadership, and external partners, providing strategic counsel on communication matters, identifying opportunities to strengthen relationships, and measuring the impact of communication campaigns to continuously improve effectiveness.
Internal Communications Specialist
Mercedes-Benz USA
August 2021 - April 2023
Gatekeeper of 10 communication channels; supporting copywriting, editing and distributing approximately 75 internal and external communications annually, for more than 1,500 employees.
Ghostwriter for executives on corporate strategy initiatives for various audiences, including internal employees, national dealer partners and global counterparts.
Vendor management; spearheaded a vendor transition equating to an $80k budget savings by evaluating scope of work and identifying inefficiencies.
Initiated audit of employee intranet, identified key stakeholders and reduced content by 38% to improve the user experience.
Content & Communications Analyst
Mercedes-Benz USA
July 2019 - August 2021
Voice of the Mercedes-Benz Academy, managing internal and external communication efforts for dealer training. Gatekeeper between the department, USA corporate office and the dealer network.
Produced, organized and executed a nine-month launch communication strategy for a new learning management system with 30,000+ users. Includes content creation, copywriting, design, and distribution of all announcements and system support documentation.
User interface lead for development of new learning management system; collaborating with Global Training department in Germany to translate needs for the US market.
Executed special event promotion and created emergency communication during COVID-19 pandemic.
Fitness Instructor
Third Eye Tribe Lagree Studio | January 2021 - Present
Pink Barre Studios | April 2014 - July 2024
Lead small-group fitness classes, delivering engaging and effective choreography to provide a unique customer experience in every class.
Charged with delivering training workshops for new instructors.
Direct sponsorship opportunities with community partners to ensure brand recognition in a saturated Atlanta fitness market.
Boost industry knowledge and expertise by continuing education on fitness methods and developing new choreography to keep clients motivated and engaged.
Hosted exclusive private and corporate classes to engage new business outside of regular clientele.
Member Services Manager
Alpha Delta Pi Executive Office
September 2017 - July 2019
Spearheaded an annual fundraising campaign; initiative raised more than $153K, a 5.5% increase from the previous year and the most raised in the program’s 25-year history. Reduced department budget by 21% by negotiating vendor contracts to reduce expenses and eliminate unnecessary expenditures.
Composed and published a 110-page ritual book to formalize alumnae ceremonies and improve the ritual experience at all stages of membership.
Enhanced processes by streamlining online payment procedures for 155 alumnae associations; process significantly reduced staff time and eliminated manual reports.
Increased staff engagement by driving colleague interaction and continuing education techniques; instituted monthly lunch and learns on topics related to personal budgeting, technology, branding, and crafting.
Joined a taskforce of volunteers outside of work hours to evaluate member engagement at the alumnae level; strategic initiative was designed to provide a relevant and personal membership experience that linked life skills to the organization.
Account Executive
Rhyme & Reason Design
March 2016 - September 2017
Successfully managed and oversaw two comprehensive rebrands, including new logos, taglines, business system materials, promotional videos, and company website. Executed a brand launch and educational session for 700 convention attendees.
Served as a creative copywriter for tourism advertisements, social media campaigns, creative briefs, and blogs.
Utilized organization expertise when partnering and communicating with Greek clients on the national and international level.
Drove engagement campaigns to build / nurture relationships and increase client interaction outside of contracted projects.
Collegiate Relations Coordinator
Alpha Delta Pi Executive Office
September 2013 - March 2016
Played a key role in the support, design, and development of an online chapter management platform; initiative streamlined the new member intake process, membership data, and recruitment statistics. Developed and implemented training manuals, tutorials, and videos and hosted webinars to engage users.
Boosted workflow by hiring 26 interns while maintaining daily schedules; executive decision added an additional 240 hours of staff support per year.
Deployed a new badge ordering website to optimize user experience, drive traffic, and maximize revenue stream.
Saved more than 300 staff hours by re-inventing new member materials; created a printed booklet that was distributed to more than 10,000 members during the 2015-2016 academic year.
Executive Administrative Assistant
Alpha Delta Pi Executive Office
June 2011 - September 2013
Organized annual meeting registrations for 700 attendees and acted as an event planner and receptionist when necessary.
Managed the conclusion of the sorority retail store by processing online sales and updating web content to liquidate all remaining merchandise.
Presented process suggestions to optimize workflow and migrate paper forms to an online chapter reporting process.
Played an integral role in supporting the seamless transition to a new database and insurance carrier.
Bachelor of Science, Organizational Communication, Minor, Advertising and Promotion
Missouri State University
Certifications:
Master Certified Lagree Instructor
Pink Barre Studios Instructor
CPR/AED