amanda painter

Strategic marketing and communications leader with a proven record of delivering enterprise‑level initiatives across brand, corporate communications, digital marketing, and public relations. Known for translating business objectives into integrated strategies that scale, resonate with diverse audiences, and drive measurable results. Trusted advisor to senior leaders, with deep experience leading cross‑functional teams and agencies, shaping narratives, and executing high‑impact campaigns across owned, earned, and digital channels.

• Drive clarity and efficiency by streamlining intake and prioritization of high‑impact initiatives, aligning cross‑functional teams to deliver against strategic business objectives

• Bring exceptional organizational rigor and attention to detail, paired with a proactive, solutions‑oriented approach that anticipates risks and keeps complex initiatives moving forward

• Identify and eliminate process inefficiencies by implementing best practices and scalable workflows, accelerating delivery, improving quality, and increasing engagement across teams and stakeholders.

Manager, CRM Digital Marketing
Mercedes-Benz USA
June 2025 - Present

• Own and drive enterprise CRM strategy, leading multi-channel digital marketing across core revenue, ownership, and brand experience functions to increase engagement, loyalty, and digitally triggered offline sales (DTOS).

• Defined and executed a scalable CRM roadmap, partnering with business and technology teams to shape Salesforce Marketing Cloud platform design, integrations, testing, and optimization.

• Delivered 100+ national newsletters, ad‑hoc communications, and sales campaigns annually to 3M+ customers, directly supporting lead generation, online sales, and dealer traffic with CTR and engagement rates consistently exceeding industry benchmarks.

• Lead CRM team and agency partners, managing budget, vendors, and brand standards while driving cross‑functional collaboration across U.S. and global Mercedes‑Benz stakeholders.

Manager, Corporate & Internal Communications 

Mercedes-Benz USA
April 2023 - June 2025

•  Lead Corporate PR and Internal Communications for the Marketing and Sales division of Mercedes-Benz in North America. Oversee one direct report and two agencies.

• Secured 50+ executive media placements and 700M+ media impressions, through live broadcasts, podcasts, print interviews, and speaking engagements – doubling engagement year-over-year.

• Author quarterly sales press releases and editor of CSR and marketing campaign releases and briefs.

• Manage vendor partnerships to maximize earned media opportunities.

• Spearheaded the Employee Communication Culture Committee and established a cross-functional advisory board. Employee survey results identified communications as the most improved category.

Member Services Manager                                                                                            
Alpha Delta Pi Executive Office
September 2017 - July 2019

• Managed three direct reports, overseeing the execution of national events, collegiate membership experience, and historical preservation.

• Directed event site selection process for conventions and leadership seminars, coordinating needs with vendors and hotel staff and presenting recommendations to the board of directors.

• Reduced department budget by 21% by negotiating vendor contracts to reduce cost and eliminate unnecessary expenditures.

•  Spearheaded an annual fundraising campaign; the initiative raised more than $153K, a 5.5% increase from the previous year and the most raised in the program’s 25-year history.

Fitness Instructor    
Third Eye Tribe Lagree Studio | January 2021 - Present
Barre Fusion ATL | March 2026 - Present
Pink Barre Studios | April 2014 - July 2024

• Lead small-group fitness classes, delivering engaging and effective choreography to provide a unique customer experience in every class.

• Direct sponsorship opportunities with community partners to ensure brand recognition in a saturated Atlanta fitness market.

• Boost industry knowledge and expertise by continuing training on fitness methods and developing new choreography to keep clients motivated and engaged. 

• Hosted exclusive private and corporate classes to engage new business outside of regular clientele.

Internal Communications Specialist                                            
Mercedes-Benz USA
August 2021 - March 2023

• Gatekeeper of internal communication channels; supported copywriting, editing, and distribution of 180+ internal and external communications annually, for 1,600+ corporate employees.

• Ghostwriter for executives on corporate strategy initiatives for various audiences, including internal employees, national dealer partners, and global counterparts.

• Vendor management; spearheaded a vendor transition equating to an $80k budget savings by assessing the scope of work and identifying inefficiencies.

• Initiated audit of employee intranet; identified key stakeholders and reduced content by 38% to improve the user experience.

Content & Communications Analyst                                            
Mercedes-Benz USA
July 2019 - August 2021

• Voice of the Mercedes-Benz Academy, managing internal and external communication efforts for dealer training. Liaison between the department, USA corporate office, and the dealer network.

• User interface lead for the development of a new learning management system (LMS); collaborating with the Global Training department in Germany to translate needs for the US market.

• Produced, organized, and executed a nine-month launch communication strategy for a new LMS with 30,000+ users. Included content creation, copywriting, design, and distribution of all announcements, and 450+ pages of system support documentation.

• Spearheaded onboarding project; designed and implemented succession-planning guides.

Account Executive                                                                                                   
Rhyme & Reason Design
March 2016 - September 2017

• Successfully managed and oversaw two comprehensive rebrands, including new logos, taglines, business system materials, promotional videos, and company website.

• Executed a brand launch and presented educational sessions for 700 convention attendees.

• Guided event brand creation and execution; including logos, programs, and directional signage.

•  Served as a creative copywriter for tourism advertisements, social media campaigns, creative briefs, and company blogs.

Collegiate Relations Coordinator
Alpha Delta Pi Executive Office
September 2013 - March 2016

• Played a key role in the support, design, and development of an online chapter management platform; initiative streamlined the new member intake process, membership data, and recruitment statistics. Developed and implemented training manuals, tutorials, and videos and hosted webinars to engage users.

• Boosted workflow by hiring 26 interns while maintaining daily schedules; executive decision added an additional 240 hours of staff support per year.

• Deployed a new badge ordering website to optimize user experience, drive traffic, and maximize revenue stream.

• Saved more than 300 staff hours by re-inventing new member materials; created a printed booklet that was distributed to more than 10,000 members during the 2015-2016 academic year.

Executive Administrative Assistant      
Alpha Delta Pi Executive Office
June 2011 - September 2013       

• Organized annual meeting registrations for 700 attendees and acted as an event planner and receptionist when necessary.

• Managed the conclusion of the sorority retail store by processing online sales and updating web content to liquidate all remaining merchandise.

• Presented process suggestions to optimize workflow and migrate paper forms to an online chapter reporting process.

• Played an integral role in supporting the seamless transition to a new database and insurance carrier.

Bachelor of Science, Organizational Communication
Minor, Advertising and Promotion
Missouri State University