Mercedes-Benz Academy Communication Campaign

Learning management system

Daimler Global Training implemented a new global Learning Management System across all countries. Mercedes-Benz USA started the transition in 2018, which concluded in September 2020 with the launch of the Learning Link. As the Content & Communication Analyst, I was tasked with developing, implementing and executing a communication plan to notify and prepare 30,000+ system users for the transition.

Launch Communication Plan

A LMS transition of this magnitude required an extensive and detailed communication plan to ensure all impacted parties were notified, trained, and prepared to switch systems. The overall project was two years in the making and communication started 9-months prior to the launch. Multiple internal and external communication outlets were targeted, including monthly field team meetings, stakeholder meetings, dealer news channel updates, Technician podcast guest speaker and direct mails.

Direct email campaign

Part of the overall communication plan included a direct email campaign to all users and key stakeholders. There were multiple audience types based on their role with the LMS, so content was segmented and curated for each group. I meticulously crafted each message for the targeted audience and managed the distribution.

MicrositeS

Informational microsites are supplemental tools available on the LMS. These are separate sites that dive into more detail about general training policies, rewards programs, technician recruitment, certification levels, and more. Since we were transitioning systems, we saw this as an opportunity to redesign these microsites to mirror the aesthetic of the LMS and audit content to insure accuracy. I worked closely with the subject matter experts to scrub the data clean and re-write content, as needed. I partnered with a vendor in California on the design and development of seven microsites, ensuring all are brand compliant and serve as a valuable resource to all LMS users.

Landing Page Layout

I served as the user interface (UI) lead, ensuring the general layout, verbiage, grammar, spelling, etc. was properly translated and easy to access and navigate. With the learners in mind, I transformed the home page into an information-hub, stacked with news panels, new program highlights, podcast links and featured videos. This was so well received, that our global training counterparts in Germany used the US homepage to demo the user experience for other markets.

instruction manuals

There is always a learning curve when it comes to new systems. To support our learners, our entire team worked together to detail all processes and procedures. I combined these documents into user-specific manuals, which provides more than 450 pages of system support.

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