Projects

Mercedes-Benz E450 First Look Video

Part of the Mercedes-Benz USA video catalog includes "first look" videos of new product launches. Watch my acting debut as a potential Mercedes-Benz customer...

Mercedes-Benz Employee Intranet

An employee intranet is a private, internal online network of business-critical information and applications. A successful employee intranet also serves as an extension of internal communications and drives employee engagement...

Mercedes-Benz USA Strategy Series

Mercedes-Benz USA is undergoing the largest transformation in the history of the brand and needed a video series to introduce a new corporate strategy and highlight success...

Mercedes-Benz Academy communication campaign

The Mercedes-Benz Academy partnered with Daimler Global Training in Germany to roll-out a new learning managements system known as the Learning Link. Communication is key during a major transition and I was tasked with being the voice of the Academy...

Alpha Delta Pi Fundraising Campaign

The ReMember Dues campaign is Alpha Delta Pi Sorority’s annual voluntary alumnae dues program. As the manager of this campaign, I collected more than $153k over a 12-month period, which is a 5.5% increase from the previous year and the most raised in the program’s 25-year history. Read more to see how I surpassed my goal…

Alpha Omicron Pi Branding

When Alpha Omicron Pi embarked on a comprehensive brand overhaul they sought out the Rhyme & Reason Design creative experts to re-imagine their brand image. I had the pleasure of partnering with the Alpha Omicron Pi Fraternity and Foundation staff to build out their brand assets and educational tools to bring their new brand to life. The end result was inspirational…

City of Conyers Branding

The City of Conyers, Georgia set-out to amplify their sense of community and civic pride with a fresh brand identity to remind residents and visitors to celebrate all the city has to offer. Confetti cannons boomed at the brand launch…

Sigma Phi Epsilon Event Branding

Sigma Phi Epsilon Fraternity needed a bold event logo to follow a powerful “Heroes” theme for their 55th Grand Chapter Conclave. Rhyme & Reason Design brought the theme to life through the conclave brand and supporting materials…

Alpha Delta Pi Chapter Management Platform

Alpha Delta Pi's administrative procedures were stuck in 1851 (the year of our founding). We were still asking chapters to fill out paper forms and had not yet moved into the digital age. I was part of a team tasked with reimagining our digital strategy and bringing us to the 21st century...

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