December 21, 2016

Trends in Greek Branding - The Logo Makeover

The best logos embody an organization’s history, purpose and future all at a single glance, meaning these little symbols do a lot of heavy lifting. And with the National Panhellenic Conference’s push for values-based recruitment, logos are becoming even more important during the engagement process. The 2015 policy change emphasizes building relationships and holding genuine conversations during recruitment — a no-frills approach that leaves little room for flashy attire and decorations.


Maybe it’s this recent change, maybe it’s the need to keep up with the joneses, or maybe it’s just that Greek organizations are constantly evolving, but multiple groups recently rolled out fresh faces. Here are the biggest trends we’ve spotted:


2016 Trends:

  1. Simplified Logos

  2. San-Serif Fonts

  3. Intentional Imagery

  4. Bold Images and Colors

  5. Refreshed Taglines

  6. Brand Announcement Videos


Let’s take a look at a few before and afters that exemplify these trends in the Greek world!